Outdoor advertising : its function in modern advertising and marketing / R. Nelson & A.E. Sykes ; with a foreword by C.B. Wrey.

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Nelson, R. (Richard), 1903-
Other Authors:	Sykes, A. E. (Anthony Edmund)
Format:	eBook
Language:	English
Published:	London ; New York : Routledge, 2013.
Series:	Routledge library editions.
Subjects:	Advertising, Outdoor. Advertising, Outdoor