Product Development for Distant Target Groups : an Experimental Study for the Silver Market / by Malte Marwede.

Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can p...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Marwede, Malte (Author)
Format:	eBook
Language:	English
Published:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint : Springer Gabler, 2017.
Series:	Gabler research. Forschungs-/Entwicklungs-/Innovations-Management.
Subjects:	Business. Management. Industrial management. Economic policy.