International Retailers' Performance in Host Countries : the Roles of Strategies, Consumer Perceptions and the Local Environment / by Lukas Morbe.

Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevan...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Morbe, Lukas (Author)
Format:	eBook
Language:	English
Published:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint : Springer Gabler, 2018.
Series:	Handel und Internationales Marketing Retailing and International Marketing.
Subjects:	Business. Marketing. Leadership. International business enterprises.