International Retailers' Performance in Host Countries : the Roles of Strategies, Consumer Perceptions and the Local Environment / by Lukas Morbe.
Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevan...
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| Online Access: |
Full Text (via Springer) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint : Springer Gabler,
2018.
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| Series: | Handel und Internationales Marketing Retailing and International Marketing.
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| Subjects: |
Table of Contents:
- International Strategy's Effects on Retailers' Local Implementation and Performance
- An Inter- and Intra-format Perspective on Transfer and Perception of Retail Formats
- Country Environment, Retailers' Resources and Local Performance: A Cross-Classified Multi-level Approach.