Market Driven Political Advertising : Social, Digital and Mobile Marketing / by Andrew Hughes.

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising e...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Hughes, Andrew (Author)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint : Palgrave Pivot, 2018.
Series:	Palgrave studies in political marketing and management.
Subjects:	Business. Internet marketing. Public relations. Great Britain > Politics and government. United States > Politics and government. Politics and government. United States. Great Britain.