Narrative organizations [electronic resource] : making companies future proof by working with stories / Christine Erlach, Michael Müller.

This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Erlach, Christine
Other Authors:	Müller, Michael
Format:	Electronic eBook
Language:	English
Published:	Berlin, Germany : Springer, 2020.
Series:	Management for professionals.
Subjects:	Organizational behavior. Corporate culture. Storytelling.