Narrative organizations [electronic resource] : making companies future proof by working with stories / Christine Erlach, Michael Müller.
This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite...
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| Online Access: |
Full Text (via Springer) |
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin, Germany :
Springer,
2020.
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| Series: | Management for professionals.
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| Summary: | This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite, organizational developers, corporate communicators and advisers with a rich description of the methods and implementation. By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future. |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (219 pages) |
| ISBN: | 9783662614211 3662614219 |