Digital Gaming and the Advertising Landscape [electronic resource] / Teresa de la Hera.

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...

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Bibliographic Details

Online Access:	Full Text (via Project MUSE)
Main Author:	Hera, Teresa de la (Author)
Format:	Electronic eBook
Language:	English
Published:	Baltimore, Maryland : Project Muse, 2020.
Series:	Games and play (Amsterdam, Netherlands) Book collections on Project MUSE.
Subjects:	Video games > Economic aspects. Video games industry. Video games > Marketing. Electronic games > Marketing.