Return on engagement : content strategy and web design techniques for digital marketing / Tim Frick and Kate Eyler-Werve.

"Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also...

Full description

Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Authors:	Frick, Tim (Author), Eyler-Werve, Kate (Author)
Format:	eBook
Language:	English
Published:	New York : Focal Press, Taylor & Francis Group, [2014]
Edition:	Second edition. /
Subjects:	Internet marketing. Social media > Marketing. Strategic planning. Web site development. Strategic planning Internet marketing Web site development