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Return on engagement : content strategy and web design techniques for digital marketing / Tim Frick and Kate Eyler-Werve.

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"Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also...

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Bibliographic Details
Online Access: Full Text (via O'Reilly/Safari)
Main Authors: Frick, Tim (Author), Eyler-Werve, Kate (Author)
Format: eBook
Language:English
Published: New York : Focal Press, Taylor & Francis Group, [2014]
Edition:Second edition. /
Subjects:
Internet marketing.
Social media > Marketing.
Strategic planning.
Web site development.
Strategic planning
Internet marketing
Web site development
Table of Contents:
  • Digital marketing strategy basics
  • Content strategy
  • SEO and content strategy
  • Design strategy: an integrated approach
  • Measurement strategy
  • Writing for the web
  • Producing web video
  • Content and social networks
  • Creating usable designs
  • Climate Ride's pedal power
  • Index.

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