Value Creation and the Internet of Things : How the Behavior Economy will Shape the 4th Industrial Revolution.

We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others. The economic model promoted by the behavior econo...

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Bibliographic Details

Online Access:	Full Text (via EBSCO)
Main Author:	Manu, Alexander, 1954-
Format:	eBook
Language:	English
Published:	Farnham : Gower Publishing Ltd, 2015.
Subjects:	Technological innovations > Economic aspects. New products. Value. Consumption (Economics) > Psychological aspects.