The management game of communication / edited by Peggy Simcic Brønn, BI Norwegian Business School, Oslo, Norway ; Stefania Romenti, IULM University, Milan, Italy ; Ansgar Zerfass, University of Leipzig, Leipzig, Germany ; BI Norwegian Business School, Oslo, Norway.

We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribut...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Simcic Brønn, Peggy (Editor), Romenti, Stefania (Editor), Zerfass, Ansgar (Editor)
Format:	eBook
Language:	English
Published:	Bingley, UK : Emerald Group Publishing Limited, 2016.
Edition:	First edition.
Series:	Advances in public relations and communication management ; v. 1.
Subjects:	Communication in management. Business communication. Business communication Communication in management