The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit / Lawrence G. Friedman, Timothy R. Furey.

'The Channel Advantage' deals with one topic, and deals with it comprehensively and rigorously: how to construct a sales channel system that will yield world-class sales performance and durable competitive advantage. This book helps readers move decisively away from the notion of channel s...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Friedman, Lawrence G.
Other Authors:	Furey, Timothy R.
Format:	eBook
Language:	English
Published:	Oxford ; Boston : Butterworth Heinemann, 1999.
Subjects:	Marketing channels.