Understanding audiences [electronic resource] : learning to use the media constructively / Robert H. Wicks.

This text examines how audiences develop their perceptions of reality based on what they see in the media. It is appropriate for students in media effects, psychology of media, media and society, and audience analysis.

Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Wicks, Robert H.
Format:	Electronic eBook
Language:	English
Published:	Mahwah, N.J. : Lawrence Erlbaum Associates, 2000.
Series:	LEA's communication series.
Subjects:	Mass media > Audiences.