Public health communication [electronic resource] : evidence for behavior change / edited by Robert Hornik.

Topics covered in this book include: using mass media to prevent cigarette smoking; television campaigns and sensation seeking targetting of adolescent marijuana use - a controlled time-series approach; and effects of a mass media campaign to prevent AIDS among young people in Ghana.

Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Hornik, Robert C.
Format:	Electronic eBook
Language:	English
Published:	Mahwah, N.J. : Lawrence Erlbaum Associates, 2002.
Series:	LEA's communication series.
Subjects:	Mass media in health education. Health promotion. Health in mass media.