Public health communication [electronic resource] : evidence for behavior change / edited by Robert Hornik.
Topics covered in this book include: using mass media to prevent cigarette smoking; television campaigns and sensation seeking targetting of adolescent marijuana use - a controlled time-series approach; and effects of a mass media campaign to prevent AIDS among young people in Ghana.
Saved in:
| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum Associates,
2002.
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| Series: | LEA's communication series.
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| Subjects: |
| Summary: | Topics covered in this book include: using mass media to prevent cigarette smoking; television campaigns and sensation seeking targetting of adolescent marijuana use - a controlled time-series approach; and effects of a mass media campaign to prevent AIDS among young people in Ghana. |
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| Physical Description: | 1 online resource (xv, 435 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0585395225 9780585395227 1410603024 9781410603029 |
| Source of Description, Etc. Note: | Print version record. |