Business strategy : an introduction / David Campbell, George Stonehouse and Bill Houston.

Provides an introduction to the subjects of business strategy and strategic management. This book includes case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the research in the field.

Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Campbell, David J.
Other Authors:	Stonehouse, George, Houston, Bill, 1928-
Format:	eBook
Language:	English
Published:	Oxford : Butterworth-Heinemann, 2002.
Edition:	2nd ed.
Subjects:	Business planning. Strategic planning.