Advertising to children on TV : content, impact, and regulation / Barrie Gunter, Caroline Oates, and Mark Blades.

The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effecti...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Gunter, Barrie
Other Authors:	Oates, Caroline, Blades, Mark
Format:	eBook
Language:	English
Published:	Mahwah, N.J. : Lawrence Erlbaum, ©2005.
Subjects:	Television advertising and children. Advertising and children.