Marketing management : text and cases / David Loudon, Robert Stevens, Bruce Wrenn.
Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concept...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Best Business Books, an imprint of The Haworth Press,
©2005.
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| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
HF5415.13 .L68 2005eb
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| HF5415.13 .L68 2005eb | Available |