Brands : meaning and value in media culture / Adam Arvidsson.

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Bibliographic Details
Online Access:	Full Text (via Taylor & Francis)
Main Author:	Arvidsson, Adam (Author)
Format:	eBook
Language:	English
Published:	London ; New York : Routledge, 2006.
Subjects:	Brand name products. Branding (Marketing) Brand name products > Management. Internet marketing.

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Call Number:	HD69.B7 A78 2005eb
HD69.B7 A78 2005eb	Available