Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen.

This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.

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Bibliographic Details
Online Access:	Full Text (via Taylor & Francis)
Main Author:	Halinen, Aino, 1961-
Format:	Electronic eBook
Language:	English
Published:	London ; New York : Routledge, 1997.
Series:	Routledge advances in management and business studies.
Subjects:	Relationship marketing. Service industries > Marketing. Relationship marketing > Finland > Case studies. Advertising agencies > Customer services > Finland > Case studies. Advertising agencies > Customer services. Finland. Case studies.

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Holdings details from Online
Call Number:	HF5415.55 .H35 1997eb
HF5415.55 .H35 1997eb	Available