Media organizations and convergence : case studies of media convergence pioneers / Gracia Lawson-Borders.

Offers an examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. This book explores the changes in communication technologies and the history of media segments and th...

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Main Author: Lawson-Borders, Gracie
Format: eBook
Language:English
Published: Mahwah, N.J. : [London] : Lawrence Erlbaum ; [Eurospan, distributor], 2006.
Series:LEA's communication series.
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Call Number: P96.T422 U6357 2006eb
P96.T422 U6357 2006eb Available