Media organizations and convergence : case studies of media convergence pioneers / Gracia Lawson-Borders.

Offers an examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. This book explores the changes in communication technologies and the history of media segments and th...

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Main Author: Lawson-Borders, Gracie
Format: eBook
Language:English
Published: Mahwah, N.J. : [London] : Lawrence Erlbaum ; [Eurospan, distributor], 2006.
Series:LEA's communication series.
Subjects:
Description
Summary:Offers an examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. This book explores the changes in communication technologies and the history of media segments and their evolutions as they adapt to global changes.
Physical Description:1 online resource (xiii, 210 pages) : illustrations.
Bibliography:Includes bibliographical references and indexes.
ISBN:1410617149
9781410617149
9781135607135
1135607133
9781135607081
1135607087
9781135607128
1135607125
1282327054
9781282327054
9786612327056
6612327057
Language:English.
Source of Description, Etc. Note:Print version record.