Media organizations and convergence : case studies of media convergence pioneers / Gracia Lawson-Borders.
Offers an examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. This book explores the changes in communication technologies and the history of media segments and th...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Mahwah, N.J. : [London] :
Lawrence Erlbaum ; [Eurospan, distributor],
2006.
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| Series: | LEA's communication series.
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| Subjects: |
Table of Contents:
- Introduction: the many faces of convergence
- Traditional media and business practices
- Theoretical implications
- Tribune Company: a convergence pioneer since the 1900s
- Media General: a temple to convergence: the News Center in Tampa, Florida
- Belo Corporation: market dominance in Dallas
- Social capital: implications for convergence
- The future of convergence.