Progress in tourism marketing [electronic resource] / [edited by] Metin Kozak, Luisa Andreu.

The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Kozak, Metin, 1968-, Andreu, Luisa
Format:	Electronic eBook
Language:	English
Published:	Amsterdam ; Boston ; London : Elsevier, 2006.
Edition:	1st ed.
Series:	Advances in tourism research series.
Subjects:	Tourism > Marketing.