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Progress in tourism marketing [electronic resource] / [edited by] Metin Kozak, Luisa Andreu.

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The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact...

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Other Authors: Kozak, Metin, 1968-, Andreu, Luisa
Format: Electronic eBook
Language:English
Published: Amsterdam ; Boston ; London : Elsevier, 2006.
Edition:1st ed.
Series:Advances in tourism research series.
Subjects:
Tourism > Marketing.
Table of Contents:
  • Cover
  • Title page
  • Copyright
  • Table of contents
  • List of Figures
  • List of Tables
  • Contributors
  • About the Authors
  • Preface
  • Chapter 1 Introduction: Tourism and Hospitality Marketing Research
  • Update and Suggestions
  • Part I: "IT" Marketing
  • Introduction
  • Chapter 2 A Historical Development of "IT" in Tourism Marketing
  • Chapter 3 Use of Electronic Documents and Brochures for Sustainable Tourism Marketing
  • Chapter 4 Online Travel Purchases from Third-Party Travel Web Sites
  • Part II: Destination Marketing and Competitiveness
  • Introduction
  • Chapter 5 Destination Marketing: A Framework for Future Research
  • Chapter 6 A Reclassification of Tourism Industries to Identify the Focal Actors
  • Chapter 7 A Comparative Analysis of Competition Models for Tourism Destinations
  • Chapter 8 Media Strategies for Improving National Images during Tourism Crises
  • Part III: Market Segmentation
  • Introduction
  • Chapter 9 Using the Experientially based Approach to Segment Heritage Site Visitors
  • Chapter 10 Motivations and Lifestyle: Segmentation Using the Construct A.I.O
  • Chapter 11 Correlates of Destination Risk Perception and Risk Reduction Strategies
  • Chapter 12 Segmented (Differential or Discriminatory) Pricing and Its Consequences
  • Part IV: Consumer Behavior
  • Introduction
  • Chapter 13 Seeking to Escape: Sights over Approach-Avoidance Dialectics
  • Chapter 14 Cultural Approximation and Tourist Satisfaction
  • Chapter 15 The Role of Non-Monetary Costs in a Model of Leisure Travel Value
  • Chapter 16 Studying Visitor Loyalty to Rural Tourist Destinations
  • Chapter 17 Waiting Time Effects on the Leisure Experience and Visitor Emotions
  • Chapter 18 Effects of Price Promotions on Consumer Loyalty towards Travel Agencies
  • Author Index
  • Subject Index
  • Last Page.

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