Handbook of consumer psychology [electronic resource] / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.

Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of c...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Haugtvedt, Curtis P., 1958- (Editor), Herr, Paul, 1956- (Editor), Kardes, Frank R. (Editor)
Format:	Electronic eBook
Language:	English
Published:	New York : Lawrence Erlbaum Associates, ©2008.
Series:	Marketing and consumer psychology series.
Subjects:	Consumer behavior. Decision making. Marketing > Psychological aspects. Advertising > Psychological aspects.