Handbook of persuasive tactics [electronic resource] : a practical language guide / Joan Mulholland.

This is a valuable work of reference for courses which deal with the management of interaction, pragmatics, discourse analysis and communications. Tactics such as analogy, argument, presentation, humour and metaphor are included.

Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Mulholland, Joan, 1939-
Format:	Electronic eBook
Language:	English
Published:	London ; New York : Routledge, 1994.
Subjects:	Persuasion (Rhetoric) > Handbooks, manuals, etc. Communication > Handbooks, manuals, etc. Communication. Persuasion (Rhetoric) Handbooks and manuals.