Consumer value : a framework for analysis and research / edited by Morris B. Holbrook.
'Serving the customer' and 'customer satisfaction' are central to every formulation of the marketing concept, yet few books delve with sufficient depth into issues concerning the dimensions that such service to the customer entails. This comprehensive volume fills the gap by brin...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
1999.
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| Series: | Routledge interpretive marketing research series.
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| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
HF5415.32 .C6593 1999eb
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| HF5415.32 .C6593 1999eb | Available |