Handbook of new product development management [electronic resource] / [edited by] Christoph H. Loch and Stylianos Kavadias.

Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Loch, C. (Christoph), Kavadias, Stylianos
Format:	Electronic eBook
Language:	English
Published:	Oxford, England ; Burlington, Mass. : Butterworth-Heinemann/Elsevier, 2008.
Subjects:	New products > Management.