Pharmaceutical product branding strategies [electronic resource] : simulating patient flow and portfolio dynamics / Mark Paich, Corey Peck, Jason Valant.

This didactic guide discusses the complexities faced by many pharmaceutical firms and explains how dynamic modeling effectively addresses these problems in a systematic way. The positive effects of this method are supported by articles from recent business publications, literature reviews, definitio...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Paich, Mark
Other Authors:	Peck, Corey, Valant, Jason
Format:	Electronic eBook
Language:	English
Published:	New York : Informa Healthcare, ©2009.
Edition:	2nd ed.
Subjects:	Drugs > Marketing. Brand name products > Mathematical models. Pharmaceutical industry > Mathematical models.