Pharmaceutical product branding strategies [electronic resource] : simulating patient flow and portfolio dynamics / Mark Paich, Corey Peck, Jason Valant.
This didactic guide discusses the complexities faced by many pharmaceutical firms and explains how dynamic modeling effectively addresses these problems in a systematic way. The positive effects of this method are supported by articles from recent business publications, literature reviews, definitio...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Informa Healthcare,
©2009.
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| Edition: | 2nd ed. |
| Subjects: |
| Summary: | This didactic guide discusses the complexities faced by many pharmaceutical firms and explains how dynamic modeling effectively addresses these problems in a systematic way. The positive effects of this method are supported by articles from recent business publications, literature reviews, definitions sections, and collectable market-level data. Dynamic modeling is also compared and contrasted with other existing techniques to give the reader background information and context before initiating a plan. |
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| Item Description: | Revised edition of: Pharmaceutical product strategy. ©2005. |
| Physical Description: | 1 online resource (viii, 295 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781420087710 1420087711 |
| Source of Description, Etc. Note: | Print version record. |