Advances in tourism destination marketing [electronic resource] : managing networks / edited by Metin Kozak, Juergen Gnoth and Luisa Andreu.

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing.

Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Kozak, Metin, 1968-, Gnoth, Juergen, Andreu, Luisa
Format:	Electronic eBook
Language:	English
Published:	London ; New York : Routledge, 2009.
Series:	Routledge advances in tourism ; 16.
Subjects:	Tourism > Marketing.