Franchising hospitality services [electronic resource] / edited by Conrad Lashley and Alison Morrison.

'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service s...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Lashley, Conrad, Morrison, Alison J.
Format:	Electronic eBook
Language:	English
Published:	Oxford ; Boston : Butterworth/Heinmann, 2000.
Series:	Hospitality, leisure, and tourism series.
Subjects:	Hospitality industry > Management. Franchises (Retail trade)