Emotion and reason in consumer behavior [electronic resource] / Arjun Chaudhuri.

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. * Provides new insights on an emerging topic * Uses sound academic resear...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Chaudhuri, Arjun
Format:	Electronic eBook
Language:	English
Published:	Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2006.
Subjects:	Consumer behavior. Consumer behavior > Psychological aspects.