Emotion and reason in consumer behavior [electronic resource] / Arjun Chaudhuri.
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. * Provides new insights on an emerging topic * Uses sound academic resear...
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Full Text (via Taylor & Francis) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam ; Boston :
Elsevier Butterworth-Heinemann,
2006.
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Table of Contents:
- Table of Contents: Chapter One: Introduction; Chapter Two: Emotion and Reason; Chapter Three: Attitude Formation; Chapter Four: Involvement; Chapter Five: Theories of Learning; Chapter Six: Personality and the Self; Chapter Seven: Risk; Chapter Eight: Trust and Commitment; Chapter Nine: Value.
- Introduction
- Emotion and reason
- Attitude formation
- Involvement
- Theories of learning
- Personality and the self
- Risk
- Trust and commitment
- Value.