Introduction to e-business : management and strategy / Colin Combe.
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and consti...
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Format: | eBook |
Language: | English |
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Amsterdam ; Boston :
Butterworth-Heinemann,
©2006.
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Edition: | 1st ed. |
Subjects: |
MARC
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100 | 1 | |a Combe, Colin. |0 http://id.loc.gov/authorities/names/no2007000909 |1 http://isni.org/isni/0000000116747115. | |
245 | 1 | 0 | |a Introduction to e-business : |b management and strategy / |c Colin Combe. |
250 | |a 1st ed. | ||
260 | |a Amsterdam ; |a Boston : |b Butterworth-Heinemann, |c ©2006. | ||
300 | |a 1 online resource (xv, 428 pages) : |b illustrations. | ||
336 | |a text |b txt |2 rdacontent. | ||
337 | |a computer |b c |2 rdamedia. | ||
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505 | 0 | |a Introduction; E-business technology; E-business: markets and models; E-business economics; E-marketing; The internet: law, privacy, trust and security; The management of e-business; E-business strategy: formulation; E-business strategy: implementation; E-business strategy: evaluation; Gaining and sustaining a competitive advantage; E-business: the future; Case studies: Amazon.com; e-Bay; Tesco.com; Yahoo!; Boo.com. | |
504 | |a Includes bibliographical references and index. | ||
520 | |a An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form * Integrates business, management, strategic management, technology, marketing and economics within the context of e- business * Provides practical insight by including a selection of in depth case studies on high profile companies, such as Amazon.com, e-Bay and Google. | ||
588 | 0 | |a Print version record. | |
650 | 0 | |a Electronic commerce. |0 http://id.loc.gov/authorities/subjects/sh96008434. | |
650 | 0 | |a Electronic commerce |x Management. |0 http://id.loc.gov/authorities/subjects/sh2008102930. | |
650 | 0 | |a Business enterprises |x Computer networks. |0 http://id.loc.gov/authorities/subjects/sh95010396. | |
650 | 7 | |a Business enterprises |x Computer networks. |2 fast |0 (OCoLC)fst00842531. | |
650 | 7 | |a Electronic commerce. |2 fast |0 (OCoLC)fst00906906. | |
650 | 7 | |a Electronic commerce |x Management. |2 fast |0 (OCoLC)fst00906916. | |
776 | 0 | 8 | |i Print version: |a Combe, Colin. |t Introduction to e-business. |b 1st ed. |d Amsterdam ; Boston : Butterworth-Heinemann, ©2006 |z 0750667311 |z 9780750667319 |w (DLC) 2005938727 |w (OCoLC)62761074. |
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