Introduction to e-business : management and strategy / Colin Combe.

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and consti...

Full description

Saved in:
Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Main Author: Combe, Colin
Format: eBook
Language:English
Published: Amsterdam ; Boston : Butterworth-Heinemann, ©2006.
Edition:1st ed.
Subjects:

MARC

LEADER 00000cam a2200000xa 4500
001 b11553018
003 CoU
005 20210115100325.7
006 m o d
007 cr |||||||||||
008 091207s2006 ne a ob 001 0 eng d
019 |a 164338557  |a 646742950  |a 748371407  |a 1086564682 
020 |a 9780750667319 
020 |a 0750667311 
020 |a 9780080492780  |q (electronic bk.) 
020 |a 0080492789  |q (electronic bk.) 
020 |a 9781136392900  |q (e-book ;  |q PDF) 
020 |a 1136392904 
020 |a 9781136392856  |q (e-book ;  |q Mobi) 
020 |a 1136392858 
020 |a 9781136392894  |q (e-book ;  |q ePub) 
020 |a 1136392890 
020 |a 9781138172517  |q (hardback) 
020 |a 1138172510 
035 |a (OCoLC)tfe474960341 
035 |a (OCoLC)474960341  |z (OCoLC)164338557  |z (OCoLC)646742950  |z (OCoLC)748371407  |z (OCoLC)1086564682 
037 |a tfe9780080492780 
040 |a OPELS  |b eng  |e pn  |c OPELS  |d OCLCQ  |d N$T  |d YDXCP  |d EBLCP  |d IDEBK  |d VLB  |d E7B  |d MHW  |d OCLCQ  |d REDDC  |d OCLCQ  |d OCLCF  |d OCLCQ  |d TEFOD  |d N$T  |d OCLCO  |d TYFRS  |d DEBSZ  |d OCLCO  |d OCLCQ  |d OCLCO  |d OCLCQ  |d OCLCO  |d Z5A  |d OCLCQ  |d U3W  |d AUD  |d UKAHL  |d OL$  |d OCLCQ  |d LEAUB  |d ESU  |d OCLCQ  |d YDX 
049 |a GWRE 
050 4 |a HF5548.32  |b .C6536 2006 
100 1 |a Combe, Colin.  |0 http://id.loc.gov/authorities/names/no2007000909  |1 http://isni.org/isni/0000000116747115. 
245 1 0 |a Introduction to e-business :  |b management and strategy /  |c Colin Combe. 
250 |a 1st ed. 
260 |a Amsterdam ;  |a Boston :  |b Butterworth-Heinemann,  |c ©2006. 
300 |a 1 online resource (xv, 428 pages) :  |b illustrations. 
336 |a text  |b txt  |2 rdacontent. 
337 |a computer  |b c  |2 rdamedia. 
338 |a online resource  |b cr  |2 rdacarrier. 
505 0 |a Introduction; E-business technology; E-business: markets and models; E-business economics; E-marketing; The internet: law, privacy, trust and security; The management of e-business; E-business strategy: formulation; E-business strategy: implementation; E-business strategy: evaluation; Gaining and sustaining a competitive advantage; E-business: the future; Case studies: Amazon.com; e-Bay; Tesco.com; Yahoo!; Boo.com. 
504 |a Includes bibliographical references and index. 
520 |a An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form * Integrates business, management, strategic management, technology, marketing and economics within the context of e- business * Provides practical insight by including a selection of in depth case studies on high profile companies, such as Amazon.com, e-Bay and Google. 
588 0 |a Print version record. 
650 0 |a Electronic commerce.  |0 http://id.loc.gov/authorities/subjects/sh96008434. 
650 0 |a Electronic commerce  |x Management.  |0 http://id.loc.gov/authorities/subjects/sh2008102930. 
650 0 |a Business enterprises  |x Computer networks.  |0 http://id.loc.gov/authorities/subjects/sh95010396. 
650 7 |a Business enterprises  |x Computer networks.  |2 fast  |0 (OCoLC)fst00842531. 
650 7 |a Electronic commerce.  |2 fast  |0 (OCoLC)fst00906906. 
650 7 |a Electronic commerce  |x Management.  |2 fast  |0 (OCoLC)fst00906916. 
776 0 8 |i Print version:  |a Combe, Colin.  |t Introduction to e-business.  |b 1st ed.  |d Amsterdam ; Boston : Butterworth-Heinemann, ©2006  |z 0750667311  |z 9780750667319  |w (DLC) 2005938727  |w (OCoLC)62761074. 
856 4 0 |u https://colorado.idm.oclc.org/login?url=https://www.taylorfrancis.com/books/9780080492780  |z Full Text (via Taylor & Francis) 
907 |a .b115530186  |b 05-04-22  |c 01-22-21 
998 |a web  |b 05-10-21  |c b  |d b   |e -  |f eng  |g ne   |h 0  |i 1 
907 |a .b115530186  |b 06-01-21  |c 01-22-21 
907 |a .b115530186  |b 05-10-21  |c 01-22-21 
944 |a MARS - RDA ENRICHED 
915 |a I 
956 |a Taylor & Francis eBooks 
956 |b Taylor & Francis All eBooks 
999 f f |i 08f76416-a424-5e98-853d-13e854196852  |s c13e2d10-d984-503a-8304-542a0c95ceae 
952 f f |p Can circulate  |a University of Colorado Boulder  |b Online  |c Online  |d Online  |e HF5548.32 .C6536 2006  |h Library of Congress classification  |i web  |n 1