Marketing financial services [electronic resource] / edited by Christine Ennew, Trevor Watkins, and Mike Wright.

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Ennew, Christine, Watkins, Trevor, Wright, Mike, 1952-2019
Format:	Electronic eBook
Language:	English
Published:	Oxford, England : Butterworth-Heinemann, ©1995.
Edition:	2nd ed.
Series:	Marketing series (London, England)
Subjects:	Financial services industry > Great Britain. Bank marketing > Great Britain. Advertising > Great Britain. Advertising. Bank marketing. Financial services industry. Great Britain.