Pharmaceuticals-- where's the brand logic? : branding lessons and strategies / Giles David Moss.

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Bibliographic Details
Online Access:	Full Text (via Taylor & Francis)
Main Author:	Moss, Giles David
Format:	eBook
Language:	English
Published:	New York : Pharmaceutical Products Press, ©2007.
Subjects:	Drugs > Marketing. Brand name products > Management. Pharmaceutical industry. Electronic book.

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Holdings details from Online
Call Number:	HD9665.5 .M66 2007eb
HD9665.5 .M66 2007eb	Available