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1 |
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|a Moss, Giles David.
|0 http://id.loc.gov/authorities/names/n2006084178
|1 http://isni.org/isni/0000000040338285.
|
| 245 |
1 |
0 |
|a Pharmaceuticals-- where's the brand logic? :
|b branding lessons and strategies /
|c Giles David Moss.
|
| 260 |
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|a New York :
|b Pharmaceutical Products Press,
|c ©2007.
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| 300 |
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|a 1 online resource (xv, 223 pages) :
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|a Includes bibliographical references (pages 203-207) and index.
|
| 505 |
0 |
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|a Branding history -- What is branding? -- Brand architecture -- Corporate brand -- The franchise brand -- Developing brands -- Product brand longevity -- Sustaining a product brand over time -- The pharmaceutical industry brand -- The pharmaceutical business model.
|
| 588 |
0 |
|
|a Print version record.
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| 650 |
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|a Drugs
|x Marketing.
|0 http://id.loc.gov/authorities/subjects/sh2005002422.
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|a Brand name products
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh2007102131.
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| 650 |
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|a Pharmaceutical industry.
|0 http://id.loc.gov/authorities/subjects/sh85039713.
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| 650 |
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|a Brand name products
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| 650 |
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|a Drugs
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|a Pharmaceutical industry.
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|a Electronic book.
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|i Print version:
|a Moss, Giles David.
|t Pharmaceuticals-- where's the brand logic?
|d New York : Pharmaceutical Products Press, ©2007
|z 9780789032584
|w (DLC) 2006036619
|w (OCoLC)76073933.
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