Unleashing the power of digital signage : content strategies for the 5th screen / Keith Kelsen.

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and st...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Kelsen, Keith
Format:	eBook
Language:	English
Published:	Amsterdam ; Boston : Focal Press, ©2010.
Subjects:	Digital signage. Advertising > Audio-visual equipment. Signs and signboards.