Choice-based conjoint analysis : models and designs / Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi.

The book covers designs appropriate for four classes of DOE problems: (1) attributes in CA and DCE studies are often ordered; (2) studies increasingly are computer-assisted; (3) choice is often influenced by competition; and (4) constraints may exist on attribute levels. Discussion begins with commo...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Raghavarao, Damaraju
Other Authors:	Wiley, James B., Chitturi, Pallavi
Format:	eBook
Language:	English
Published:	Boca Raton, FL : Chapman & Hall/CRC, ©2011.
Subjects:	Conjoint analysis (Marketing) Consumers' preferences.