Protecting main street : measuring the customer experience in financial services for business and public policy / Paul C. Lubin.

"Paul Lubin's book provides clear, concise, and historical insight into the value of testing the consumer experience with financial products. A must read for anyone working in risk management or responsible for customer satisfaction within their organizations."--Marc Loewenthal. Senio...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Lubin, Paul C.
Format:	eBook
Language:	English
Published:	New York : Routledge, 2011.
Subjects:	Consumer credit > United States. Mortgage loans > United States. Bank loans > United States. Financial institutions > Customer services. Bank loans. Consumer credit. Mortgage loans. United States.