Introduction to communication studies [electronic resource] / John Fiske ; with new introductory essay on Why Fiske still matters, by Henry Jenkins ; and with a new discussion on the topic of Structuralism and semiotics, Fiske-style between Ron Becker [and others]

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining 'Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of 'S...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Fiske, John
Other Authors:	Jenkins, Henry
Format:	Electronic eBook
Language:	English
Published:	London ; New York : Routledge, 2011.
Edition:	3rd ed.
Series:	Routledge classics.
Subjects:	Communication. Semiotics.