Sport public relations and communication [electronic resource] / Maria Hopwood, Paul Kitchin, James Skinner.

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Hopwood, Maria
Other Authors:	Kitchin, Paul, Skinner, James, 1964-
Other title:	Sport public relations & communication.
Format:	Electronic eBook
Language:	English
Published:	Amsterdam [The Netherlands] ; Boston, MA : Butterworth-Heinemann/Elsevier, 2010.
Series:	Sports marketing series.
Subjects:	Sports > Public relations. Communication in management. Communication in marketing.