New directions in campaigns and elections [electronic resource] / edited by Stephen K. Medvic.

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Other Authors: Medvic, Stephen K.
Format: Electronic eBook
Language:English
Published: New York : Routledge, 2011.
Series:New directions in American politics.
Subjects:
Table of Contents:
  • Election administration : setting the rules of the game / Thad Hall and M. Kathleen Moore
  • Campaign finance : adapting to a changing regulatory environment / David B. Magleby
  • Polling : innovations in survey research / Brian F. Schaffner
  • Campaign management and organization : the use and impact of information and communication technology / Stephen K. Medvic
  • Campaign advertising : reassessing the impact of campaign ads on political behavior / Bryce Corrigan and Ted Brader
  • Voter mobilization : the scientific investigation of getting the electorate to the polls / Robert A. Jackson
  • Political parties : the tensions between unified party images and localism / Jeffrey M. Stonecash
  • Interest groups : back to basic questions / Clyde Wilcox
  • Media : the complex interplay of old and new forms / Diana Owen
  • Voting behavior : traditional paradigms and contemporary challenges / Andrew Dowdle, Pearl K. Ford, and Todd G. Shields
  • Congressional elections : why some incumbent candidates lose / Jamie L. Carson and Carrie P. Eaves
  • Presidential elections : campaigning within a segmented electorate / Scott D. McClurg and Philip Habel
  • State and local elections : the unique character of sub-national contests / Timothy B. Krebs and Jonathan Winburn
  • Election reform : what is expected, and what results? / Todd Donovan and Shaun Bowler.