Transmedia television : audiences, new media, and daily life / Elizabeth Evans.

Transmedia Television uses empirical audience research to explore attitudes towards the dramatic changes that television has undergone since the turn of the twenty-first century due to the development of digital technologies. It asks to what extent audiences are embracing these changes and what ...

Full description

Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Evans, Elizabeth, 1981-
Format:	eBook
Language:	English
Published:	New York : Routledge, 2011.
Series:	Comedia.
Subjects:	Digital television > Social aspects. Television broadcasting > Technological innovations. Convergence (Telecommunication) Interactive television > Social aspects. Television viewers.