Sports media : transformation, integration, consumption / edited by Andrew C. Billings.

"Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sp...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Billings, Andrew C.
Format:	eBook
Language:	English
Published:	New York : Routledge, 2011.
Series:	Electronic media research series.
Subjects:	Mass media and sports. Sports > Social aspects.