Social marketing [electronic resource] / Michael T. Ewing, editor.

Harness commercial marketing techniques to spark social change!American Express, Avon, BMW, Kellogg's, Liz Claiborne, McDonald's, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the "how...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Ewing, Michael T.
Format:	Electronic eBook
Language:	English
Published:	Binghamton, NY : Best Business Books, ©2001.
Subjects:	Social marketing.