Social marketing [electronic resource] / Michael T. Ewing, editor.
Harness commercial marketing techniques to spark social change!American Express, Avon, BMW, Kellogg's, Liz Claiborne, McDonald's, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the "how...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Binghamton, NY :
Best Business Books,
©2001.
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| Subjects: |
| Summary: | Harness commercial marketing techniques to spark social change!American Express, Avon, BMW, Kellogg's, Liz Claiborne, McDonald's, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the "how and why" as well as the causes and effects of this fast-growing trend in marketing. Social Marketing brings you: an overview of recent global developments in social marketing a study comparing the effectiveness of a CRM program with that of "ambush" advertising a case study. |
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| Item Description: | "Social marketing has been co-published simultaneously as Journal of nonprofit & public sector marketing, volume 9, number 4, 2001." |
| Physical Description: | 1 online resource (xiii, 87 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781136404207 1136404201 9780203049174 0203049179 9781136404276 1136404279 9781136404344 1136404341 9781136018107 1136018107 |
| Source of Description, Etc. Note: | Print version record. |